Your SEO Report — Fetterplace & Co. Real Estate at Windermere
Audit completed July 8, 2026
The site currently appears somewhere in Google's results for 874 keywords — distinct phrases people actually type into Google — and 30 of those sit in the top ten, meaning on the first page. Together those positions are worth an estimated 1,077 visits per month. Think of this as the size of the site's storefront window on Google: the more searches it shows up for, and the higher it sits, the more passing traffic it captures. Our market model maps 1,260 service-intent keywords — searches that signal someone wants to buy, sell, or hire an agent — across the configured counties. The site currently holds a Google position on 36 of them, so most of the demand we can measure is happening WITHOUT this site in the results. Every uncovered keyword is a conversation with a future client that someone else is having. On Google's Lighthouse speed test, the mobile experience scores 50 out of a possible hundred. Speed is not cosmetic: slow pages lose visitors before they finish loading, and Google folds the loading experience into its rankings.
5.0★
Google reviews (28 reviews)
874
Keywords you rank for
1,077
Monthly visitors from Google
56
Websites linking to you
4%
Map visibility (best keyword)
8%
AI search visibility
You're already showing up
Where you show up on the map
homes for sale in port orchard
Google Maps
Found at 2 of 49 map points — average position 17.5
Share of local voice: 0%
houses for sale port orchard
Google Maps
Found at 0 of 49 map points — average position 21
Share of local voice: 0%
How you look in AI search
AI search is brand new — almost nobody in your market shows up yet. We're measuring it from day one so you're first as it grows.
8%
Gemini — homes for sale in port orchard
0%
Google AI Overviews — homes for sale in port orchard
0%
Gemini — houses for sale port orchard
0%
Google AI Overviews — houses for sale port orchard
Your keyword wins
You rank for 874 search phrases. Here are your top 25.
Search phrase
Monthly searches
Your Google position
port gamble real estate
50
12
elbe real estate
40
12
waterfront homes for sale thurston county
110
17
homes for sale in kitsap county
2,900
23
hood canal real estate
110
25
olalla real estate
50
26
homes for sale in suquamish
210
27
fox island real estate
170
27
waterfront homes for sale kingston
40
27
homes for sale in port orchard
4,400
28
houses for sale kitsap county
2,900
28
houses for sale tumwater
1,300
29
houses for sale thurston county
390
30
waterfront homes for sale kitsap county
140
31
steilacoom real estate
140
34
houses for sale port orchard
4,400
36
houses for sale poulsbo
2,900
36
tenino real estate
90
36
fircrest real estate
50
36
anderson island real estate
320
38
lake tapps real estate
140
38
tumwater real estate
110
39
seabeck real estate
90
39
lilliwaup real estate
50
40
poulsbo real estate
720
42
▲ property for sale in eatonville washington moved 46 → 4
▲ waterfront homes for sale kitsap county washington moved 21 → 11
▲ homes for sale in port orchard moved 35 → 28
What we're working on
Duplicate page titles across 2 pages
Several pages introduce themselves to Google with the exact same title, so Google cannot tell which page is which — and shows searchers whichever one it guesses.
The title is the blue headline people see in Google results. When several pages share one, Google picks which page to show for a search — usually not the one intended — and identical headlines win fewer clicks than specific ones.
Our plan: Rewrite each duplicated title (the Technical tab lists every cluster) so every indexable page announces its own community or service.
Next 30 days
Rewrite the duplicated titles (Technical tab lists each cluster) so every indexable page has a unique, intent-matching title.
Titles are the storefront sign in search results — making each one unique immediately changes which searches each page can win.
Keep the review cadence: request a review after every closing; respond to every new review within a week.
Google rewards a steady stream of fresh reviews more than a large lifetime total, and public replies signal an attentive business to the next reader.
From the Search Console queries table, pick the searches with many appearances but a weak average position and strengthen the matching pages (title, content depth, internal links).
Google is already showing the site for these searches — the demand is proven, and moving up a few positions converts appearances into clicks faster than any new page can.
Next 60 days
Build or strengthen community pages for the highest-demand keywords where the site has no position today (Keywords tab, rows marked "not ranking", sorted by searches per month).
These are real searches with no answer from this site yet — each new page opens a lane of traffic that nothing else on the site competes for.
Add structured data to the pages that carry none — the Schema section shows how many pages already have it, out of all pages checked, plus a starting list of the ones still missing it.
Structured data is a label that tells Google exactly what a page is; labeled pages qualify for richer listings (stars, prices, business details) that win more clicks from the same position.
Work the map-pack gap: tighten the Google Business Profile (categories, services, photos), accelerate review velocity, and build locally-relevant pages for the weakest grid areas from the Local tab.
Map visibility is earned from profile strength, review momentum, and local relevance — all three are controllable, and the grid re-scan will show the movement street by street.
Publish one community page per week starting with the highest-demand uncovered communities in the Market tab.
Consistent publishing compounds: every community page adds rankings, internal links, and local relevance that the next page inherits.
Next 90 days
Run a link-building cycle using the competitor deep-dive as the map: each dive card lists the link-source mix that is working for that competitor — pursue the same source types.
The authority gap sets the ranking ceiling — closing the referring-domain gap raises the whole site at once, not one page at a time.
Re-run this audit and compare it to this one: every issue count this report flagged should have dropped, and ranking keyword count and referring domains should have grown.
The same measurements, re-taken, are the proof the work moved the numbers — and the input for the next quarter's plan.
Site speed
Mobile experience score: 50/100 — this is our biggest opportunity, and it's on the 30-day plan.
Desktop experience score: 84/100.
Technical details
Mobile load time (LCP): 22.5s
Mobile layout stability (CLS): 0.06
Desktop load time (LCP): 2.3s
Desktop layout stability (CLS): 0
Some sections aren't in this report yet: technologies. We'll add them as soon as they finish processing.
